What makes this resume great
This resume is a strong example for a Media Planner because it demonstrates a clear career progression from Assistant Media Planner to Senior Media Planner at reputable agencies. The candidate highlights a robust set of relevant skills, including both technical and strategic competencies. The educational background from a top university adds credibility. The resume is concise, well-organized, and includes links to a professional website and LinkedIn, showcasing digital savviness. The experience spans multiple years and covers all key aspects of media planning, making the candidate highly qualified.
Resume summary examples for Media Planner
Example #1
Strong Summary
Results-driven Senior Media Planner with 8+ years of experience in developing and executing multi-channel media strategies for top-tier clients, specializing in digital marketing, campaign optimization, and budget management.
Weak Summary
I have worked in media planning for several years and am looking for new opportunities.
Example #2
Strong Summary
Strategic Media Planner skilled in audience analysis, vendor negotiation, and leveraging data-driven insights to maximize campaign ROI across digital and traditional platforms.
Weak Summary
I know how to plan media and work with vendors.
Example #3
Strong Summary
Experienced in leading cross-functional teams and managing large-scale media budgets, with a proven track record of delivering measurable results for Fortune 500 brands.
Weak Summary
I have worked with teams and managed budgets before.
Resume achievement examples for Media Planner
Example #1
Strong Achievement
Optimized a $5M annual media budget, increasing campaign ROI by 30% through data-driven audience targeting and vendor negotiations at OmniCom Media Group.
Weak Achievement
Managed media budgets and worked with vendors.
Example #2
Strong Achievement
Led a cross-functional team to launch a multi-platform campaign that generated a 25% increase in brand awareness for a major client at Spark Foundry.
Weak Achievement
Worked on campaigns that helped clients with their brand awareness.
Example #3
Strong Achievement
Utilized Google Analytics to identify underperforming channels, reallocating spend to achieve a 20% improvement in conversion rates within six months.
Weak Achievement
Used analytics tools to help improve campaign performance.
Essential skills for a Media Planner
- Media Planning
- Digital Marketing
- Market Research
- Campaign Optimization
- Vendor Negotiation
- Budget Management
- Audience Analysis
- Google Analytics
- Excel
- Presentation Skills
Resume best practices
Tailor Your Resume for a Media Planner
Customize your resume for the specific position you're applying for. Use keywords from the job description and highlight the most relevant experience.
Keep It Concise and Focused
Ideally, your resume should be one page (two if you have extensive experience). Focus on achievements and essential information and avoid fluff.
Use a Clean, Professional Format
Stick to a simple layout with consistent font, spacing, and section headings. Use bullet points for readability. Avoid overly decorative fonts or colors.
Start with a Strong Summary
Write a compelling summary or objective at the top that briefly outlines your background, key skills, and what you bring to being a Media Planner.
Emphasize Achievements Over Duties
Use bullet points to describe what you accomplished as a Media Planner, not just what you were responsible for. Include measurable results when possible (e.g., "Increased sales by 25% in six months").
Use Action Verbs
Start bullet points with strong action verbs like "Led," "Developed," "Improved," "Streamlined," to convey impact and ownership.
Highlight Skills and Tools
Create a dedicated skills section that includes technical tools, software, or soft skills relevant to being a Media Planner (e.g., Excel, Python, CRM systems, leadership, communication).
Include Education and Certifications
List your educational background and any relevant certifications or ongoing courses. Mention GPA if it’s strong (generally above 3.5) and you're early in your career.
Proofread Carefully
Avoid spelling or grammatical errors since they can be deal-breakers. Ask someone else to review your resume or use tools like Grammarly.