What makes this resume great
This resume is a strong example for a Media Buyer because it demonstrates a clear career progression from assistant to senior roles, highlighting relevant skills such as campaign optimization, programmatic buying, and data analysis. The candidate has experience at reputable agencies, which adds credibility. The skills section is tailored to the media buying field, and the education from a respected university supports her qualifications. The inclusion of metrics and achievements would further strengthen the resume.
Resume summary examples for Media Buyer
Example #1
Strong Summary
Results-driven Senior Media Buyer with 7+ years of experience in digital advertising, specializing in programmatic buying, campaign optimization, and budget management for top-tier agencies.
Weak Summary
I have worked in media buying for several years and am looking for new opportunities.
Example #2
Strong Summary
Expert in negotiating and executing high-impact media campaigns, leveraging data analysis and vendor management to maximize ROI.
Weak Summary
I know how to buy media and work with vendors.
Example #3
Strong Summary
Proven track record of managing multi-million dollar budgets and optimizing campaigns across digital platforms to exceed client KPIs.
Weak Summary
I have managed budgets and worked on digital campaigns.
Resume achievement examples for Media Buyer
Example #1
Strong Achievement
Negotiated and secured $2M in annual media placements, achieving a 20% cost savings for clients at AdVantage Media Group.
Weak Achievement
Negotiated media placements for clients.
Example #2
Strong Achievement
Optimized programmatic campaigns, increasing click-through rates by 35% and reducing cost-per-acquisition by 18% year-over-year.
Weak Achievement
Worked on optimizing campaigns to improve results.
Example #3
Strong Achievement
Managed and analyzed over 50 digital advertising campaigns simultaneously, consistently delivering projects on time and under budget.
Weak Achievement
Managed multiple campaigns at the same time.
Essential skills for a Media Buyer
- Media Planning
- Negotiation
- Digital Advertising
- Programmatic Buying
- Campaign Optimization
- Data Analysis
- Budget Management
- Vendor Management
- Google Analytics
- Excel
Resume best practices
Tailor Your Resume for a Media Buyer
Customize your resume for the specific position you're applying for. Use keywords from the job description and highlight the most relevant experience.
Keep It Concise and Focused
Ideally, your resume should be one page (two if you have extensive experience). Focus on achievements and essential information and avoid fluff.
Use a Clean, Professional Format
Stick to a simple layout with consistent font, spacing, and section headings. Use bullet points for readability. Avoid overly decorative fonts or colors.
Start with a Strong Summary
Write a compelling summary or objective at the top that briefly outlines your background, key skills, and what you bring to being a Media Buyer.
Emphasize Achievements Over Duties
Use bullet points to describe what you accomplished as a Media Buyer, not just what you were responsible for. Include measurable results when possible (e.g., "Increased sales by 25% in six months").
Use Action Verbs
Start bullet points with strong action verbs like "Led," "Developed," "Improved," "Streamlined," to convey impact and ownership.
Highlight Skills and Tools
Create a dedicated skills section that includes technical tools, software, or soft skills relevant to being a Media Buyer (e.g., Excel, Python, CRM systems, leadership, communication).
Include Education and Certifications
List your educational background and any relevant certifications or ongoing courses. Mention GPA if it’s strong (generally above 3.5) and you're early in your career.
Proofread Carefully
Avoid spelling or grammatical errors since they can be deal-breakers. Ask someone else to review your resume or use tools like Grammarly.