What makes this resume great
This resume is a strong example for a Demand Generation Manager because it showcases a clear career progression in marketing roles, culminating in direct experience as a Demand Generation Manager. The candidate lists highly relevant skills such as marketing automation, account-based marketing, and CRM expertise. The educational background aligns well with the field, and the inclusion of both technical and strategic marketing skills demonstrates a well-rounded profile. The resume also highlights experience with industry-standard tools like Salesforce and Marketo, which are critical for the role.
Resume summary examples for Demand Generation Manager
Example #1
Strong Summary
Results-driven Demand Generation Manager with 8+ years of progressive experience in B2B marketing, specializing in account-based strategies, marketing automation, and data-driven campaign management to drive pipeline growth and revenue.
Weak Summary
I have worked in marketing for several years and am looking for a new opportunity in demand generation.
Example #2
Strong Summary
Proven leader in demand generation, skilled at leveraging Salesforce CRM, Marketo, and Google Analytics to optimize lead nurturing and deliver measurable results for SaaS companies.
Weak Summary
Familiar with some marketing tools and have managed campaigns before.
Example #3
Strong Summary
Strategic marketer with a track record of designing and executing multi-channel campaigns that increased qualified leads by 40% year-over-year at TechGrowth Solutions.
Weak Summary
I have run some marketing campaigns and helped generate leads at my last job.
Resume achievement examples for Demand Generation Manager
Example #1
Strong Achievement
Increased qualified lead pipeline by 45% year-over-year through targeted ABM campaigns and marketing automation at TechGrowth Solutions.
Weak Achievement
Helped generate more leads through marketing campaigns.
Example #2
Strong Achievement
Implemented a lead nurturing workflow in Marketo that improved MQL-to-SQL conversion rates by 30% within six months.
Weak Achievement
Worked on improving lead conversion rates using marketing tools.
Example #3
Strong Achievement
Launched a multi-channel campaign that drove a 25% increase in demo requests and contributed to $2M in new ARR for CloudMarketer Inc.
Weak Achievement
Ran campaigns that resulted in more demo requests and sales.
Essential skills for a Demand Generation Manager
- Demand Generation
- Account-Based Marketing
- Marketing Automation
- Lead Nurturing
- Campaign Management
- Salesforce CRM
- Marketo
- Google Analytics
- Content Marketing
- Data Analysis
Resume best practices
Tailor Your Resume for a Demand Generation Manager
Customize your resume for the specific position you're applying for. Use keywords from the job description and highlight the most relevant experience.
Keep It Concise and Focused
Ideally, your resume should be one page (two if you have extensive experience). Focus on achievements and essential information and avoid fluff.
Use a Clean, Professional Format
Stick to a simple layout with consistent font, spacing, and section headings. Use bullet points for readability. Avoid overly decorative fonts or colors.
Start with a Strong Summary
Write a compelling summary or objective at the top that briefly outlines your background, key skills, and what you bring to being a Demand Generation Manager.
Emphasize Achievements Over Duties
Use bullet points to describe what you accomplished as a Demand Generation Manager, not just what you were responsible for. Include measurable results when possible (e.g., "Increased sales by 25% in six months").
Use Action Verbs
Start bullet points with strong action verbs like "Led," "Developed," "Improved," "Streamlined," to convey impact and ownership.
Highlight Skills and Tools
Create a dedicated skills section that includes technical tools, software, or soft skills relevant to being a Demand Generation Manager (e.g., Excel, Python, CRM systems, leadership, communication).
Include Education and Certifications
List your educational background and any relevant certifications or ongoing courses. Mention GPA if it’s strong (generally above 3.5) and you're early in your career.
Proofread Carefully
Avoid spelling or grammatical errors since they can be deal-breakers. Ask someone else to review your resume or use tools like Grammarly.