Brand Strategist resume example
What makes this resume great
This resume is a great example for a Brand Strategist because it demonstrates a clear career progression in brand strategy roles, showcases a strong educational background, and highlights a diverse skill set relevant to the field. The candidate has experience at both agencies and in-house, indicating versatility. The skills listed are directly aligned with the requirements for a Brand Strategist, and the inclusion of a personal website and LinkedIn profile shows professionalism and digital savviness. The work history is recent and continuous, reflecting reliability and growth.
Resume summary examples for Brand Strategist
Example #1
Strong Summary
Dynamic Brand Strategist with 9+ years of experience driving brand growth and market differentiation for leading agencies and consumer brands. Expert in brand positioning, consumer insights, and integrated campaign management, with a proven track record of elevating brand presence and engagement.
Weak Summary
I have worked in branding for several years and am good at marketing and managing projects.
Example #2
Strong Summary
Results-driven strategist skilled in leveraging data analysis and creative storytelling to build compelling brand narratives and deliver measurable business results. Adept at leading cross-functional teams and managing multi-channel campaigns from concept to execution.
Weak Summary
I like working with teams and have done some campaigns before.
Example #3
Strong Summary
Experienced in both agency and in-house environments, I excel at developing and executing brand strategies that resonate with target audiences and drive ROI. Passionate about using market research to inform innovative brand solutions.
Weak Summary
I have worked at different companies and know about branding and research.
Resume achievement examples for Brand Strategist
Example #1
Strong Achievement
Led a rebranding initiative for a national home goods brand, resulting in a 30% increase in brand awareness and a 20% boost in sales within one year.
Weak Achievement
Helped with a rebranding project that improved the company's image.
Example #2
Strong Achievement
Developed and executed a digital marketing campaign that grew social media engagement by 150% and increased website traffic by 40% over six months.
Weak Achievement
Worked on digital marketing campaigns that got more people to visit the website.
Example #3
Strong Achievement
Conducted consumer insights research that informed a new product launch, contributing to a successful rollout and exceeding sales targets by 15%.
Weak Achievement
Did research for a product launch that helped the company sell more.
Essential skills for a Brand Strategist
- Brand Strategy
- Market Research
- Consumer Insights
- Brand Positioning
- Storytelling
- Campaign Management
- Digital Marketing
- Project Management
- Creative Direction
- Data Analysis
Resume best practices
Tailor Your Resume for a Brand Strategist
Customize your resume for the specific position you're applying for. Use keywords from the job description and highlight the most relevant experience.
Keep It Concise and Focused
Ideally, your resume should be one page (two if you have extensive experience). Focus on achievements and essential information and avoid fluff.
Use a Clean, Professional Format
Stick to a simple layout with consistent font, spacing, and section headings. Use bullet points for readability. Avoid overly decorative fonts or colors.
Start with a Strong Summary
Write a compelling summary or objective at the top that briefly outlines your background, key skills, and what you bring to being a Brand Strategist.
Emphasize Achievements Over Duties
Use bullet points to describe what you accomplished as a Brand Strategist, not just what you were responsible for. Include measurable results when possible (e.g., "Increased sales by 25% in six months").
Use Action Verbs
Start bullet points with strong action verbs like "Led," "Developed," "Improved," "Streamlined," to convey impact and ownership.
Highlight Skills and Tools
Create a dedicated skills section that includes technical tools, software, or soft skills relevant to being a Brand Strategist (e.g., Excel, Python, CRM systems, leadership, communication).
Include Education and Certifications
List your educational background and any relevant certifications or ongoing courses. Mention GPA if it’s strong (generally above 3.5) and you're early in your career.
Proofread Carefully
Avoid spelling or grammatical errors since they can be deal-breakers. Ask someone else to review your resume or use tools like Grammarly.