Types of Visual Designer Jobs
UI Visual Designer
A UI Visual Designer specializes in creating visually appealing user interfaces for digital products such as websites and mobile apps. They focus on layout, color schemes, typography, and iconography to enhance user experience. Their work ensures that digital products are both functional and aesthetically pleasing. They often collaborate closely with UX designers and developers. Their goal is to create intuitive and engaging visual experiences for users.
Brand Visual Designer
A Brand Visual Designer is responsible for developing and maintaining the visual identity of a brand. They create logos, brand guidelines, and marketing materials that reflect the brand’s values and personality. Their work ensures consistency across all visual touchpoints, from digital to print. They often work with marketing and product teams to align visuals with brand strategy. Their designs help build brand recognition and loyalty.
Motion Visual Designer
A Motion Visual Designer creates animated graphics and visual effects for digital media, including videos, websites, and apps. They use animation software to bring static designs to life, enhancing storytelling and user engagement. Their work is often seen in explainer videos, advertisements, and interactive interfaces. They collaborate with creative teams to ensure animations align with overall design goals. Their expertise adds dynamic elements to visual communication.
Web Visual Designer
A Web Visual Designer focuses on the visual aspects of websites, ensuring they are attractive, user-friendly, and aligned with brand guidelines. They design layouts, graphics, and interactive elements for web pages. Their work involves close collaboration with web developers to implement designs effectively. They stay updated on web design trends and best practices. Their goal is to create visually compelling and functional websites.
Product Visual Designer
A Product Visual Designer works on the visual design of digital products, such as software applications or consumer electronics. They create user interfaces, icons, and visual assets that enhance product usability and appeal. Their role involves working with product managers, engineers, and UX designers. They ensure that the product’s visual elements support its functionality and user experience. Their designs contribute to the overall success and adoption of the product.
Entry Level Job Titles
Junior Visual Designer
A Junior Visual Designer assists senior designers in creating visual assets for digital and print media. They work on tasks such as image editing, layout design, and preparing files for production. This role is ideal for recent graduates or those new to the field. They receive guidance and feedback from more experienced designers. Their primary focus is on learning industry tools and best practices while building their portfolio.
Visual Design Intern
A Visual Design Intern is typically a student or recent graduate gaining hands-on experience in a professional setting. They support the design team with various tasks, such as creating mockups, editing images, and assisting with branding projects. Interns learn about the design process and industry standards. They often participate in team meetings and receive mentorship. This role helps them develop practical skills and industry connections.
Production Designer
A Production Designer in a visual design context handles the technical aspects of preparing designs for print or digital publication. They ensure that files meet specifications and are ready for production. This role involves attention to detail and proficiency with design software. They may also assist with layout and minor design adjustments. It is a good entry point for those interested in the technical side of design.
Graphic Design Assistant
A Graphic Design Assistant supports the visual design team by handling administrative and creative tasks. They may help with research, asset organization, and basic design work. This role provides exposure to the workflow of a design studio or agency. Assistants often learn by observing and assisting more experienced designers. It is a stepping stone to more advanced design roles.
Visual Content Creator
A Visual Content Creator produces basic visual assets for social media, websites, and marketing campaigns. They use design tools to create graphics, infographics, and simple animations. This role is suitable for those starting their careers and looking to build a diverse portfolio. They often work under the supervision of senior designers. Their work helps support the overall visual communication strategy of the organization.
Mid Level Job Titles
Visual Designer
A Visual Designer at the mid-level is responsible for creating and executing visual concepts for digital and print media. They work independently on projects, collaborating with cross-functional teams such as marketing, product, and development. Their role involves developing brand assets, designing user interfaces, and ensuring visual consistency. They may mentor junior designers and contribute to design guidelines. Their experience allows them to handle more complex and high-impact projects.
UI/Visual Designer
A UI/Visual Designer combines expertise in user interface design with strong visual design skills. They create visually engaging and user-friendly interfaces for web and mobile applications. Their responsibilities include designing layouts, icons, and interactive elements. They work closely with UX designers and developers to ensure seamless integration of visuals and functionality. Their role bridges the gap between aesthetics and usability.
Marketing Visual Designer
A Marketing Visual Designer focuses on creating visual assets for marketing campaigns, advertisements, and promotional materials. They design graphics for digital and print channels, ensuring alignment with brand guidelines. Their work supports the marketing team’s objectives and enhances brand visibility. They often manage multiple projects simultaneously and collaborate with copywriters and marketers. Their designs play a key role in attracting and engaging customers.
Web Visual Designer
A Web Visual Designer at the mid-level specializes in designing the visual elements of websites and web applications. They create layouts, graphics, and interactive features that enhance user experience. Their work involves collaborating with web developers to implement designs effectively. They stay updated on web design trends and best practices. Their goal is to create visually appealing and functional web experiences.
Brand Visual Designer
A Brand Visual Designer at the mid-level is responsible for maintaining and evolving the visual identity of a brand. They create and update brand assets, such as logos, color palettes, and typography. Their work ensures consistency across all brand touchpoints. They collaborate with marketing and product teams to align visuals with brand strategy. Their designs help strengthen brand recognition and loyalty.
Senior Level Job Titles
Senior Visual Designer
A Senior Visual Designer leads the creation of high-impact visual assets for digital and print media. They oversee design projects from concept to completion, ensuring quality and consistency. Their role involves mentoring junior designers and providing creative direction. They collaborate with stakeholders to align design solutions with business goals. Their expertise allows them to handle complex projects and drive innovation in visual design.
Lead Visual Designer
A Lead Visual Designer manages a team of designers and oversees the visual direction of projects. They set design standards, review work, and ensure alignment with brand guidelines. Their role involves collaborating with other departments to deliver cohesive visual solutions. They are responsible for maintaining high design quality and fostering a creative environment. Their leadership helps drive the success of design initiatives.
Principal Visual Designer
A Principal Visual Designer is a highly experienced professional who sets the creative vision for major projects or product lines. They provide strategic guidance and ensure that visual design aligns with business objectives. Their role involves working with executive teams and influencing company-wide design standards. They mentor other designers and contribute to the overall design culture. Their expertise is critical for shaping the visual identity of the organization.
Senior UI/Visual Designer
A Senior UI/Visual Designer specializes in creating advanced user interfaces with a strong focus on visual aesthetics. They lead the design of complex digital products, ensuring a seamless blend of usability and visual appeal. Their role involves collaborating with UX designers, developers, and product managers. They provide guidance on best practices and design trends. Their work sets the standard for UI and visual design within the organization.
Senior Brand Visual Designer
A Senior Brand Visual Designer is responsible for overseeing the visual identity of a brand at a high level. They lead the development of brand guidelines and ensure consistency across all visual communications. Their role involves collaborating with marketing, product, and executive teams. They provide creative direction and mentorship to other designers. Their work is essential for building a strong and recognizable brand presence.
Director Level Job Titles
Visual Design Director
A Visual Design Director leads the visual design department and sets the overall creative vision for the organization. They oversee multiple design teams and ensure that all visual outputs align with brand strategy and business goals. Their role involves collaborating with senior leadership and other departments. They are responsible for talent development, resource allocation, and maintaining high design standards. Their leadership drives the success of the company’s visual communication efforts.
Creative Director
A Creative Director oversees the entire creative process, including visual design, branding, and marketing campaigns. They set the creative direction and ensure that all design work aligns with the company’s vision and objectives. Their role involves managing creative teams, reviewing work, and providing strategic guidance. They collaborate with executives and stakeholders to deliver impactful visual solutions. Their leadership is crucial for fostering innovation and maintaining a strong brand identity.
Art Director
An Art Director manages the visual style and imagery for projects, campaigns, or brands. They lead design teams, develop concepts, and ensure visual consistency across all materials. Their role involves working closely with copywriters, marketers, and other creatives. They provide feedback and direction to ensure high-quality design outcomes. Their expertise helps shape the visual narrative of the organization.
Design Director
A Design Director oversees all aspects of design within an organization, including visual, UX, and product design. They set design standards, manage teams, and ensure alignment with business objectives. Their role involves strategic planning, resource management, and talent development. They collaborate with other directors and executives to drive design innovation. Their leadership ensures the success of design initiatives across the company.
Brand Design Director
A Brand Design Director is responsible for the overall visual identity and branding strategy of an organization. They lead teams in developing and maintaining brand guidelines, assets, and campaigns. Their role involves collaborating with marketing, product, and executive teams. They ensure that all visual communications reflect the brand’s values and objectives. Their leadership is key to building a strong and cohesive brand presence.
VP Level Job Titles
Vice President of Design
The Vice President of Design oversees the entire design function within an organization, including visual, UX, and product design teams. They set the strategic direction for design and ensure alignment with business goals. Their role involves managing senior leaders, allocating resources, and driving innovation. They represent the design function at the executive level and influence company-wide decisions. Their leadership is critical for establishing a strong design culture and achieving business success.
VP of Creative
The VP of Creative leads the creative vision and strategy for the organization, overseeing all creative departments, including visual design, branding, and marketing. They work closely with other executives to ensure creative initiatives support business objectives. Their role involves managing large teams, setting creative standards, and driving innovation. They are responsible for the overall quality and impact of creative work. Their leadership shapes the company’s brand and market presence.
VP of Brand
The VP of Brand is responsible for the overall brand strategy and visual identity of the organization. They oversee brand design teams and ensure consistency across all brand touchpoints. Their role involves collaborating with marketing, product, and executive teams. They set long-term brand goals and drive initiatives to strengthen brand equity. Their leadership is essential for building a recognizable and trusted brand.
VP of User Experience and Design
The VP of User Experience and Design leads both UX and visual design teams, ensuring a seamless and engaging user experience across all products and platforms. They set the vision for user-centered design and drive cross-functional collaboration. Their role involves strategic planning, resource management, and talent development. They represent design at the executive level and influence product strategy. Their leadership ensures that design is a key driver of business success.
VP of Product Design
The VP of Product Design oversees the design of all digital products, ensuring they are visually appealing, user-friendly, and aligned with business goals. They manage product design teams and set design standards. Their role involves collaborating with product, engineering, and executive teams. They drive innovation in product design and ensure a consistent user experience. Their leadership is crucial for the success of the company’s product portfolio.
How to Advance Your Current Visual Designer Title
Expand your design skills and portfolio
Continuously learning new design tools, techniques, and trends is essential for career advancement. Building a diverse and impressive portfolio showcases your abilities to potential employers or clients. Take on challenging projects that demonstrate your creativity and problem-solving skills. Seek feedback from peers and mentors to improve your work. A strong portfolio is often the key to moving up to more senior roles.
Seek mentorship and networking opportunities
Connecting with experienced designers and industry professionals can provide valuable guidance and support. Attend design conferences, workshops, and networking events to expand your professional network. Mentors can offer advice on career development and help you navigate challenges. Building relationships in the industry can lead to new opportunities and collaborations. Networking is a powerful tool for career growth.
Take on leadership roles and responsibilities
Volunteering for leadership roles within your team or organization can demonstrate your ability to manage projects and people. Lead design initiatives, mentor junior designers, or coordinate cross-functional projects. Developing leadership skills prepares you for more senior positions. Showcasing your ability to drive results and inspire others is attractive to employers. Leadership experience is often required for advancement to senior and director-level roles.
Stay updated on industry trends and best practices
The design industry is constantly evolving, with new tools, technologies, and methodologies emerging regularly. Stay informed by reading design blogs, attending webinars, and participating in online communities. Adopting best practices and staying ahead of trends can set you apart from your peers. Employers value designers who are proactive and adaptable. Being knowledgeable about the latest trends can open doors to new opportunities.
Pursue advanced education or certifications
Earning advanced degrees or certifications in design, user experience, or related fields can enhance your qualifications. Specialized training can help you develop expertise in areas such as UI/UX, motion graphics, or branding. Many organizations value formal education and certifications when considering candidates for senior roles. Continuing education demonstrates your commitment to professional growth. It can also expand your career options and earning potential.
Similar Visual Designer Careers & Titles
Graphic Designer
A Graphic Designer creates visual content for print and digital media, including advertisements, brochures, and social media graphics. They use design software to develop layouts, illustrations, and branding materials. Their work focuses on visual communication and aesthetics. They often collaborate with marketing and creative teams. While similar to a Visual Designer, their role may be more focused on traditional print media.
UI Designer
A UI Designer specializes in designing user interfaces for digital products such as websites and mobile apps. They focus on layout, color, typography, and interactive elements to create visually appealing and user-friendly interfaces. Their work overlaps with that of a Visual Designer, especially in digital environments. They collaborate closely with UX designers and developers. Their goal is to enhance the usability and visual appeal of digital products.
UX Designer
A UX Designer focuses on the overall user experience of a product, ensuring it is intuitive, efficient, and enjoyable. They conduct user research, create wireframes, and develop prototypes to test usability. While their primary focus is on functionality and user flow, they often work closely with Visual Designers to ensure a cohesive look and feel. Their work is essential for creating products that meet user needs. The roles of UX and Visual Designers are complementary.
Motion Designer
A Motion Designer creates animated graphics and visual effects for video, web, and mobile platforms. They use animation software to bring static designs to life, enhancing storytelling and engagement. Their work is often used in advertisements, explainer videos, and interactive interfaces. They collaborate with visual and UI designers to integrate motion into digital experiences. Their expertise adds a dynamic dimension to visual communication.
Art Director
An Art Director oversees the visual style and creative direction of projects, campaigns, or brands. They lead design teams, develop concepts, and ensure visual consistency across all materials. Their role involves collaborating with copywriters, marketers, and other creatives. They provide feedback and direction to ensure high-quality design outcomes. Art Directors often have a background in visual or graphic design.