Types of Influencer Marketing Manager Jobs
Brand Influencer Marketing Manager
A Brand Influencer Marketing Manager focuses on building and managing relationships with influencers to promote a specific brand. They develop strategies to increase brand awareness and drive engagement through influencer partnerships. This role involves identifying suitable influencers, negotiating contracts, and tracking campaign performance. They often collaborate closely with the brand’s marketing and PR teams. Their goal is to ensure that influencer campaigns align with the brand’s image and objectives.
Social Media Influencer Manager
A Social Media Influencer Manager specializes in managing influencer campaigns across various social media platforms. They are responsible for selecting influencers who have a strong presence on platforms like Instagram, TikTok, and YouTube. Their duties include campaign planning, content approval, and performance analysis. They also stay updated on social media trends to optimize campaign effectiveness. This role requires strong communication and analytical skills.
Affiliate Influencer Marketing Manager
An Affiliate Influencer Marketing Manager focuses on influencer partnerships that drive sales through affiliate links. They recruit influencers who can generate measurable sales and track conversions. This role involves managing affiliate programs, providing influencers with promotional materials, and analyzing ROI. They work closely with e-commerce and sales teams to ensure alignment. Their main objective is to maximize revenue through influencer-driven affiliate marketing.
Micro-Influencer Marketing Manager
A Micro-Influencer Marketing Manager specializes in working with influencers who have smaller, highly engaged audiences. They identify and build relationships with micro-influencers who can authentically promote products or services. This role involves managing multiple small-scale campaigns simultaneously. They focus on community engagement and grassroots marketing strategies. Their efforts often result in higher engagement rates and more authentic brand advocacy.
Global Influencer Marketing Manager
A Global Influencer Marketing Manager oversees influencer campaigns across multiple countries and regions. They develop international strategies, coordinate with local teams, and ensure campaigns are culturally relevant. This role requires knowledge of global markets and influencer trends. They manage relationships with influencers from diverse backgrounds and languages. Their goal is to create cohesive, impactful campaigns that resonate with audiences worldwide.
Entry Level Job Titles
Influencer Marketing Coordinator
An Influencer Marketing Coordinator supports the influencer marketing team by handling administrative tasks and campaign logistics. They assist in researching and identifying potential influencers, managing communication, and tracking campaign deliverables. This role is ideal for those new to the field and looking to gain hands-on experience. Coordinators often help with reporting and data entry. They play a crucial role in ensuring campaigns run smoothly and efficiently.
Influencer Outreach Specialist
An Influencer Outreach Specialist focuses on reaching out to potential influencers for collaborations. They draft outreach emails, manage influencer databases, and schedule meetings. This entry-level position is essential for building the initial connections between brands and influencers. They also assist in negotiating terms and gathering influencer feedback. The role provides a foundation in relationship management and communication skills.
Social Media Assistant
A Social Media Assistant helps manage the brand’s social media presence and supports influencer campaigns. They may be responsible for scheduling posts, monitoring engagement, and assisting with content creation. This role provides exposure to influencer marketing by supporting campaign execution. They often collaborate with the marketing team to ensure consistent messaging. It’s a great starting point for those interested in digital marketing careers.
Campaign Assistant
A Campaign Assistant provides support in planning and executing influencer marketing campaigns. They help coordinate timelines, gather creative assets, and monitor campaign progress. This role involves working closely with both influencers and internal teams. Assistants may also help with reporting and post-campaign analysis. It’s an entry-level position that offers valuable experience in campaign management.
Marketing Assistant
A Marketing Assistant supports various marketing functions, including influencer marketing. They assist with research, data entry, and administrative tasks. This role provides a broad overview of marketing operations and can lead to more specialized positions. Marketing Assistants often help with event planning and content creation. It’s a versatile entry point for those interested in marketing careers.
Mid Level Job Titles
Influencer Marketing Specialist
An Influencer Marketing Specialist manages influencer campaigns from start to finish. They are responsible for identifying suitable influencers, negotiating contracts, and overseeing campaign execution. This role requires a solid understanding of influencer marketing strategies and analytics. Specialists often collaborate with creative and social media teams to ensure campaign success. They play a key role in optimizing campaign performance and achieving marketing objectives.
Influencer Campaign Manager
An Influencer Campaign Manager oversees the planning and execution of influencer marketing campaigns. They coordinate with influencers, manage budgets, and track campaign results. This role involves strategic planning and hands-on management of multiple campaigns. Campaign Managers work closely with brand and product teams to align influencer efforts with business goals. They are responsible for ensuring campaigns are delivered on time and within budget.
Influencer Relations Manager
An Influencer Relations Manager focuses on building and maintaining long-term relationships with key influencers. They act as the main point of contact for influencers, ensuring positive and productive partnerships. This role involves regular communication, contract negotiation, and conflict resolution. Relations Managers also gather feedback from influencers to improve future campaigns. Their efforts help foster loyalty and ongoing collaboration.
Content Partnerships Manager
A Content Partnerships Manager develops and manages partnerships with influencers and content creators. They identify collaboration opportunities, negotiate terms, and oversee content production. This role requires strong relationship-building and project management skills. Partnerships Managers ensure that content aligns with brand guidelines and campaign objectives. They play a crucial role in expanding the brand’s reach through strategic collaborations.
Digital Marketing Manager (Influencer Focus)
A Digital Marketing Manager with an influencer focus integrates influencer marketing into broader digital strategies. They oversee influencer campaigns as part of the overall marketing mix. This role involves coordinating with other digital channels, such as paid media and email marketing. Digital Marketing Managers analyze campaign performance and optimize strategies for maximum impact. They ensure influencer marketing efforts contribute to overall business growth.
Senior Level Job Titles
Senior Influencer Marketing Manager
A Senior Influencer Marketing Manager leads the influencer marketing team and oversees high-level strategy. They are responsible for developing long-term influencer partnerships and managing large-scale campaigns. This role involves budget management, team leadership, and cross-functional collaboration. Senior Managers analyze market trends and adjust strategies to stay competitive. They play a key role in shaping the brand’s influencer marketing vision.
Lead Influencer Marketing Strategist
A Lead Influencer Marketing Strategist develops and implements advanced influencer marketing strategies. They focus on driving innovation and maximizing ROI from influencer partnerships. This role involves deep market analysis, trend forecasting, and strategic planning. Lead Strategists mentor junior team members and provide guidance on best practices. They are instrumental in positioning the brand as a leader in influencer marketing.
Head of Influencer Marketing
The Head of Influencer Marketing oversees the entire influencer marketing function within an organization. They set the overall direction, manage budgets, and lead a team of managers and specialists. This role requires extensive experience in influencer marketing and leadership. Heads of Influencer Marketing work closely with executive leadership to align influencer strategies with business goals. They are responsible for delivering measurable results and driving brand growth.
Influencer Marketing Program Manager
An Influencer Marketing Program Manager oversees multiple influencer campaigns and initiatives. They ensure that all programs are aligned with the brand’s objectives and deliver consistent results. This role involves managing cross-functional teams and coordinating with external partners. Program Managers are responsible for reporting on program performance and identifying areas for improvement. They play a key role in scaling influencer marketing efforts.
Strategic Partnerships Manager (Influencer Marketing)
A Strategic Partnerships Manager in influencer marketing focuses on building high-value partnerships with top-tier influencers and agencies. They identify strategic opportunities for collaboration and negotiate complex deals. This role requires strong business acumen and relationship management skills. Strategic Partnerships Managers work to maximize the impact of influencer marketing on business outcomes. They are often involved in high-profile campaigns and initiatives.
Director Level Job Titles
Director of Influencer Marketing
The Director of Influencer Marketing leads the influencer marketing department and sets the strategic vision. They are responsible for developing and executing large-scale influencer campaigns. This role involves managing a team, overseeing budgets, and reporting to senior leadership. Directors collaborate with other marketing leaders to integrate influencer marketing into the overall strategy. They play a critical role in driving brand awareness and engagement through influencer partnerships.
Director of Social Media & Influencer Marketing
A Director of Social Media & Influencer Marketing oversees both social media and influencer marketing functions. They develop integrated strategies to maximize brand presence across digital channels. This role involves managing teams, setting KPIs, and ensuring alignment with business objectives. Directors are responsible for staying ahead of industry trends and adopting new technologies. They ensure that influencer and social media efforts work together to achieve marketing goals.
Director of Brand Partnerships
A Director of Brand Partnerships manages high-level relationships with influencers, agencies, and other brands. They identify and secure strategic partnerships that drive brand growth. This role involves negotiating large contracts and overseeing partnership execution. Directors work closely with marketing, sales, and product teams to ensure alignment. They are responsible for delivering significant business impact through partnership initiatives.
Director of Digital Marketing (Influencer Focus)
A Director of Digital Marketing with an influencer focus leads digital marketing efforts with a strong emphasis on influencer campaigns. They develop strategies that integrate influencer marketing with other digital channels. This role involves managing budgets, teams, and performance metrics. Directors ensure that influencer marketing contributes to overall digital growth. They are responsible for driving innovation and staying ahead of digital trends.
Director of Content & Influencer Strategy
A Director of Content & Influencer Strategy oversees the development and execution of content and influencer marketing strategies. They ensure that all content aligns with brand messaging and campaign objectives. This role involves managing creative teams and influencer partnerships. Directors are responsible for measuring the impact of content and influencer initiatives. They play a key role in building brand authority and engagement.
VP Level Job Titles
Vice President of Influencer Marketing
The Vice President of Influencer Marketing is responsible for the overall vision and leadership of the influencer marketing function. They set long-term goals, manage large teams, and oversee significant budgets. This role involves working closely with executive leadership to align influencer marketing with business strategy. VPs are responsible for driving innovation and ensuring the brand remains competitive in the influencer space. They play a critical role in shaping the company’s public image and reputation.
VP of Brand Partnerships & Influencer Marketing
A VP of Brand Partnerships & Influencer Marketing leads both partnership and influencer marketing initiatives. They develop strategies to build and maintain high-value relationships with influencers and partners. This role involves overseeing multiple teams and ensuring alignment with business objectives. VPs are responsible for delivering measurable results and driving revenue growth. They play a key role in expanding the brand’s reach and influence.
VP of Digital Marketing (Influencer Focus)
A VP of Digital Marketing with an influencer focus oversees all digital marketing efforts, with a strong emphasis on influencer campaigns. They develop integrated strategies that leverage influencers to drive digital growth. This role involves managing large teams, budgets, and performance metrics. VPs ensure that influencer marketing is a core component of the digital strategy. They are responsible for staying ahead of digital and influencer marketing trends.
VP of Social Media & Influencer Strategy
A VP of Social Media & Influencer Strategy leads the development and execution of social media and influencer marketing strategies. They oversee large teams and ensure that all efforts are aligned with business goals. This role involves managing budgets, setting KPIs, and reporting to executive leadership. VPs are responsible for driving brand engagement and growth through innovative strategies. They play a key role in shaping the brand’s digital presence.
VP of Marketing (Influencer Marketing Lead)
A VP of Marketing with a focus on influencer marketing leads the overall marketing function, with a special emphasis on influencer strategies. They develop and implement marketing plans that leverage influencer partnerships to achieve business objectives. This role involves managing cross-functional teams and large budgets. VPs ensure that influencer marketing is integrated into all marketing initiatives. They are responsible for delivering significant business impact through influencer-driven campaigns.
How to Advance Your Current Influencer Marketing Manager Title
Expand your influencer network
Building relationships with a diverse range of influencers can help you manage larger and more impactful campaigns. Attend industry events, engage with influencers on social media, and join professional groups to grow your network. A strong network demonstrates your ability to connect brands with the right partners. It also opens up opportunities for innovative collaborations. Consistently expanding your network can position you for more senior roles.
Develop advanced analytical skills
Understanding and leveraging data is crucial for optimizing influencer campaigns. Learn to use analytics tools to track campaign performance, measure ROI, and identify trends. Advanced analytical skills enable you to make data-driven decisions and demonstrate the value of your work to leadership. This expertise is highly valued in senior and director-level positions. Regularly updating your skills can set you apart from your peers.
Lead cross-functional projects
Taking the initiative to lead projects that involve multiple teams showcases your leadership and project management abilities. Collaborate with creative, product, and sales teams to deliver integrated campaigns. Successfully managing cross-functional projects demonstrates your ability to handle complex initiatives. It also prepares you for roles with greater responsibility. Leadership experience is essential for advancing to senior and director-level positions.
Pursue professional certifications
Earning certifications in digital marketing, influencer marketing, or project management can enhance your credentials. Certifications demonstrate your commitment to professional development and mastery of industry best practices. They can also help you stay updated on the latest trends and technologies. Many employers value certifications when considering candidates for promotions. Investing in your education can accelerate your career growth.
Mentor junior team members
Mentoring others helps you develop leadership skills and gain recognition within your organization. Share your knowledge and experience with entry-level colleagues to help them grow. Mentoring demonstrates your ability to lead and develop talent, which is important for higher-level roles. It also builds your reputation as a team player and leader. Taking on mentorship responsibilities can make you a strong candidate for promotion.
Similar Influencer Marketing Manager Careers & Titles
Social Media Manager
A Social Media Manager oversees a brand’s presence across social media platforms. They develop content strategies, engage with followers, and analyze performance metrics. While their focus is broader than influencer marketing, they often collaborate with influencers to boost brand visibility. Social Media Managers play a key role in shaping the brand’s online reputation. Their work overlaps with influencer marketing in many organizations.
Brand Partnerships Manager
A Brand Partnerships Manager focuses on building and managing relationships with external partners, including influencers. They identify collaboration opportunities that align with the brand’s goals. This role involves negotiating contracts, coordinating campaigns, and measuring partnership success. Brand Partnerships Managers often work closely with marketing and sales teams. Their responsibilities are similar to those of an Influencer Marketing Manager, but with a broader partnership focus.
Content Marketing Manager
A Content Marketing Manager develops and executes content strategies to engage target audiences. They oversee the creation of blog posts, videos, and social media content. While their primary focus is on content, they often collaborate with influencers to amplify reach. Content Marketing Managers analyze performance data to optimize strategies. Their role intersects with influencer marketing in content-driven campaigns.
Public Relations Manager
A Public Relations Manager manages the brand’s public image and media relationships. They develop PR strategies, write press releases, and coordinate media outreach. PR Managers often work with influencers to generate positive publicity and manage brand reputation. Their role requires strong communication and relationship-building skills. Influencer marketing is increasingly integrated into PR strategies.
Digital Marketing Manager
A Digital Marketing Manager oversees all digital marketing activities, including influencer campaigns. They develop strategies to drive online engagement and sales. This role involves managing budgets, analyzing data, and coordinating with various teams. Digital Marketing Managers ensure that influencer marketing is integrated into the overall digital strategy. Their responsibilities often overlap with those of an Influencer Marketing Manager.