What makes this cover letter great
This cover letter is great because it clearly connects the candidate’s technical background and sales experience to the requirements of the Technical Sales role. It provides specific, quantifiable achievements (exceeding sales targets by 20%) and demonstrates familiarity with relevant tools (CRM software). The letter highlights both technical and interpersonal skills, showing the candidate can bridge the gap between engineering and client needs. It is concise, well-structured, and tailored to the job.
Cover letter example for Technical Sales
Strong cover letter
I am excited to apply for the Technical Sales position, as my background in both engineering and client relations makes me a strong fit for this role. With a Bachelor’s degree in Electrical Engineering and over five years of experience in technical sales, I have developed a deep understanding of complex products and the ability to communicate their value to diverse clients. In my previous role at TechSolutions Inc., I managed a portfolio of over 50 enterprise clients, consistently exceeding quarterly sales targets by 20%. My responsibilities included conducting product demonstrations, preparing technical proposals, and collaborating with engineering teams to tailor solutions to client needs. I am confident that my combination of technical expertise and sales acumen will allow me to contribute effectively to your team and help drive growth for your company.
Weak cover letter
I am applying for the Technical Sales position. I have a degree in engineering and have worked in sales for a few years. I am familiar with some sales software and have talked to clients before. I think I could do well in this job and would like to join your company.
Cover letter best practices
Tailor Each Cover Letter to being a Technical Sales
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.