SEO Manager cover letter example

What makes this cover letter great

This cover letter is a strong example because it clearly demonstrates the candidate’s relevant experience, quantifies achievements, and highlights both technical and leadership skills. The letter is tailored to the SEO Manager role, referencing specific tools and strategies, and shows an understanding of both B2B and B2C environments. It also emphasizes collaboration, adaptability, and a commitment to ongoing learning—qualities highly valued in digital marketing. The writing is concise, professional, and focused on measurable results.

Cover letter example for SEO Manager

Strong cover letter

I am excited to apply for the SEO Manager position, bringing over six years of hands-on experience in search engine optimization, digital marketing, and content strategy. My background includes developing and executing comprehensive SEO strategies for both B2B and B2C companies, resulting in significant improvements in organic traffic, keyword rankings, and conversion rates. In my previous role at Digital Growth Agency, I led a team of SEO specialists and content creators, overseeing on-page and off-page optimization, technical SEO audits, and link-building campaigns. I have a proven track record of increasing organic search traffic by 60% year-over-year for multiple clients through data-driven keyword research, competitive analysis, and continuous performance monitoring using tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog. I am confident that my expertise in SEO strategy, project management, and cross-functional collaboration will make a valuable contribution to your organization’s digital marketing goals.

Weak cover letter

I am applying for the SEO Manager job because I have some experience in SEO and digital marketing. I have worked with a few companies and helped them with their websites. I know how to use some SEO tools and can work with teams. I am interested in learning more and think I could do well in this role. Thank you for considering my application.

Cover letter best practices

Tailor Each Cover Letter to being a SEO Manager

Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.

Use a Professional Format

Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.

Address the Right Person

Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.

Start with a Strong Opening

Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.

Highlight Relevant Achievements

Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.

Show You Understand the Company

Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.

Explain Career Transitions Briefly

If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.

Keep It Concise and Focused

Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.

Use a Confident, Professional Tone

Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.

Close with a Clear Call to Action

End with a confident statement of interest, and invite the employer to connect or schedule an interview.

Proofread Carefully

Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.