What makes this cover letter great
This cover letter is a great example for an SEO position because it clearly demonstrates relevant experience, quantifies achievements (e.g., increasing organic traffic by 40%), and showcases familiarity with essential SEO tools and trends. The candidate highlights both technical and collaborative skills, showing they can work with different teams and communicate complex ideas. The letter is tailored to the role, expresses enthusiasm, and shows a commitment to ongoing learning, which is crucial in the fast-changing SEO field.
Cover letter example for SEO
Strong cover letter
I am excited to apply for the SEO position at your company. With over three years of hands-on experience in search engine optimization, I have developed a strong understanding of both on-page and off-page SEO strategies. My expertise includes keyword research, technical SEO audits, content optimization, link building, and performance analysis using tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
In my previous role at Digital Growth Agency, I successfully increased organic traffic for multiple clients by an average of 40% within six months through comprehensive SEO campaigns. I collaborated closely with content creators and web developers to ensure best practices were implemented across all digital assets. My ability to analyze data and adapt strategies based on performance metrics has consistently resulted in improved search rankings and higher conversion rates.
I am well-versed in the latest SEO trends, including Core Web Vitals, mobile-first indexing, and structured data implementation. My strong communication skills allow me to clearly explain complex SEO concepts to stakeholders and work effectively within cross-functional teams. I am passionate about continuous learning and am always eager to test new strategies to stay ahead in the ever-evolving SEO landscape.
I am confident that my technical skills, analytical mindset, and results-driven approach make me a valuable addition to your SEO team. I look forward to the opportunity to contribute to your company's online growth and success.
Weak cover letter
I am writing to apply for the SEO job at your company. I have some experience with SEO and have used tools like Google Analytics. I have worked with websites before and am interested in learning more about SEO. I think I would be a good fit for your team and hope to hear from you soon.
Cover letter best practices
Tailor Each Cover Letter to being a SEO
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.