Public Relations cover letter example

What makes this cover letter great

This cover letter is a strong example because it clearly outlines relevant skills and experiences tailored to the Public Relations role. It highlights specific PR functions such as media relations, campaign execution, and crisis communication. The letter demonstrates an understanding of the job's requirements and shows enthusiasm for contributing to the organization. It also mentions collaboration and adaptability, which are key traits in PR. The language is confident and professional, making a compelling case for the candidate.

Cover letter example for Public Relations

Strong cover letter

I am excited to apply for the Public Relations position at your organization. With a strong background in media relations, strategic communications, and brand management, I am confident in my ability to enhance your company's public image and foster positive relationships with key stakeholders. My experience includes developing and executing comprehensive PR campaigns, drafting press releases, and coordinating media outreach to secure coverage in top-tier outlets. I am skilled in crisis communication, social media management, and event planning, ensuring consistent messaging across all platforms. My ability to collaborate with cross-functional teams and adapt to fast-paced environments makes me an ideal candidate for this role. I am eager to contribute my expertise and passion for storytelling to help your organization achieve its communication goals.

Weak cover letter

I am writing to apply for the Public Relations job. I have some experience in communications and think I could do well in this position. I have written a few press releases and helped with some events. I am interested in working for your company and hope to hear back from you soon.

Cover letter best practices

Tailor Each Cover Letter to being a Public Relations

Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.

Use a Professional Format

Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.

Address the Right Person

Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.

Start with a Strong Opening

Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.

Highlight Relevant Achievements

Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.

Show You Understand the Company

Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.

Explain Career Transitions Briefly

If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.

Keep It Concise and Focused

Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.

Use a Confident, Professional Tone

Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.

Close with a Clear Call to Action

End with a confident statement of interest, and invite the employer to connect or schedule an interview.

Proofread Carefully

Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.