What makes this cover letter great
This cover letter is great because it clearly highlights relevant experience, quantifies achievements, and demonstrates specific skills required for outside sales. The candidate provides concrete examples of success, such as exceeding quotas and ranking among top sales reps. It also shows familiarity with essential tools like CRM software and emphasizes both independence and teamwork. The writing is concise, confident, and tailored to the job description.
Cover letter example for Outside Sales
Strong cover letter
I am excited to apply for the Outside Sales position, bringing over five years of experience in business-to-business sales and a proven track record of exceeding targets. My background includes prospecting new clients, managing existing accounts, and developing tailored solutions to meet customer needs. I am skilled in cold calling, networking, and conducting in-person presentations that effectively communicate value propositions. My strong interpersonal and negotiation skills have enabled me to build lasting relationships and close high-value deals across various industries.
In my previous role at Acme Solutions, I consistently ranked among the top three sales representatives, achieving 120% of my annual quota for three consecutive years. I am adept at using CRM software to track leads, manage pipelines, and analyze sales data to inform strategy. My ability to work independently, combined with a self-motivated and goal-oriented approach, makes me well-suited for the dynamic and fast-paced environment of outside sales.
I am confident that my experience, drive, and customer-focused mindset will allow me to make a significant contribution to your sales team. I look forward to the opportunity to discuss how my skills align with your company’s goals.
Weak cover letter
I am applying for the Outside Sales job. I have some sales experience and am good with people. I think I could do well in this role because I like talking to customers and want to help your company. I am available for an interview at your convenience.
Cover letter best practices
Tailor Each Cover Letter to being a Outside Sales
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.