What makes this cover letter great
This cover letter is a great example because it directly aligns the candidate’s skills and experience with the job requirements, provides specific achievements (like a 15% ROI increase), and demonstrates familiarity with industry tools. It highlights both technical and soft skills, such as data analysis and communication. The letter is concise, well-structured, and shows enthusiasm for the role and company.
Cover letter example for Media Planner
Strong cover letter
I am excited to apply for the Media Planner position, as my background in marketing strategy, data analysis, and campaign management aligns perfectly with the requirements of this role. With a Bachelor’s degree in Marketing and over three years of experience working in fast-paced advertising agencies, I have developed a strong understanding of media buying, audience segmentation, and cross-channel campaign execution. In my previous role at BrightWave Media, I was responsible for developing and implementing media plans for a diverse portfolio of clients, including retail, technology, and consumer goods brands. I conducted market research, analyzed audience insights, and collaborated with creative teams to ensure campaigns were both effective and on-brand. My ability to negotiate with vendors and manage budgets resulted in a 15% increase in ROI for our largest client last year. I am proficient in using media planning tools such as Nielsen, Comscore, and Google Analytics, and I am comfortable working with both traditional and digital media channels. My strong communication skills allow me to present complex data in a clear and actionable manner to clients and internal stakeholders. I am highly organized, detail-oriented, and thrive in collaborative environments where creative problem-solving is encouraged. I am eager to bring my expertise in media strategy and campaign optimization to your team, and I am confident that my skills and passion for media planning will contribute to the continued success of your organization.
Weak cover letter
I am writing to apply for the Media Planner job. I have some experience in marketing and think I could do well in this position. I have worked with some clients and used a few media tools. I am a hard worker and would like to join your company. Thank you for considering my application.
Cover letter best practices
Tailor Each Cover Letter to being a Media Planner
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.