What makes this cover letter great
This cover letter is a strong example because it is tailored to the Head of Growth role, clearly articulates relevant experience, and quantifies achievements with specific metrics. It demonstrates a deep understanding of growth strategies, highlights both technical and leadership skills, and shows enthusiasm for the position. The letter is concise, well-structured, and directly addresses how the candidate’s background aligns with the company’s needs. It also conveys a passion for growth and a readiness to contribute immediately.
Cover letter example for Head of Growth
Strong cover letter
I am excited to apply for the Head of Growth position, bringing over 10 years of experience in driving scalable growth strategies for high-performing startups and established companies. My background combines deep expertise in digital marketing, product-led growth, and data-driven decision-making, making me well-suited to lead your organization’s growth initiatives.
In my previous role as Growth Lead at TechNova, I spearheaded a cross-functional team that increased user acquisition by 150% year-over-year and improved retention rates by 30% through targeted lifecycle marketing campaigns and product optimizations. I have a proven track record of designing and executing multi-channel growth strategies, including paid acquisition, SEO, content marketing, referral programs, and partnerships.
I am highly analytical, comfortable with A/B testing, cohort analysis, and funnel optimization, and I have hands-on experience with tools such as Google Analytics, Mixpanel, Amplitude, and HubSpot. My leadership style emphasizes collaboration, transparency, and continuous learning, and I am adept at building and mentoring high-performing growth teams.
I am passionate about leveraging data and creativity to unlock new growth opportunities and am eager to bring my strategic vision and executional excellence to your company as Head of Growth.
Weak cover letter
I am interested in the Head of Growth position. I have worked in marketing and have some experience with analytics tools. I have led teams before and am looking for a new challenge. I think I could help your company grow. Thank you for considering my application.
Cover letter best practices
Tailor Each Cover Letter to being a Head of Growth
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.