What makes this cover letter great
This cover letter is a strong example because it clearly demonstrates the candidate's relevant education, practical experience, and specific skills that align with the Entry Level Sales Rep role. The applicant highlights both soft skills (communication, teamwork) and technical skills (CRM software, sales pipelines). It provides concrete examples of past achievements, such as exceeding sales targets, and expresses genuine enthusiasm for the position and company. The letter is concise, well-organized, and tailored to the job description.
Cover letter example for Entry Level Sales Rep
Strong cover letter
I am excited to apply for the Entry Level Sales Representative position. With a strong passion for customer service and a drive to achieve sales goals, I am confident in my ability to contribute effectively to your team. I recently graduated with a Bachelor’s degree in Business Administration, where I developed excellent communication, negotiation, and problem-solving skills through coursework and group projects. My part-time experience as a retail associate at XYZ Store allowed me to hone my ability to engage with customers, understand their needs, and recommend suitable products, resulting in consistently meeting and exceeding sales targets.
I am highly motivated, eager to learn, and thrive in fast-paced environments. I am comfortable using CRM software and have a basic understanding of sales pipelines and lead generation. I am also adept at building rapport with clients, handling objections, and working collaboratively with team members to achieve common goals. I am excited about the opportunity to grow my sales career with your company and am committed to delivering outstanding results while providing exceptional customer experiences.
Weak cover letter
I am applying for the Entry Level Sales Rep job. I studied business in college and worked in a store. I want to work in sales and think I can do a good job. I am a hard worker and can use computers. Thank you for considering me.
Cover letter best practices
Tailor Each Cover Letter to being a Entry Level Sales Rep
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.