Copywriter cover letter example
What makes this cover letter great
This cover letter is a great example because it is tailored to the Copywriter role, highlights relevant experience, and demonstrates specific skills such as SEO, research, and collaboration. It provides concrete examples of past work and industries, showing versatility and results. The letter is concise, confident, and clearly communicates the candidate's value to the employer.
Cover letter example for Copywriter
Strong cover letter
I am excited to apply for the Copywriter position, as my background in content creation, marketing, and brand storytelling aligns perfectly with your needs. With over three years of professional experience in both agency and in-house environments, I have developed a strong ability to craft compelling copy for a variety of platforms, including websites, email campaigns, social media, and print materials. My expertise includes conducting thorough research to understand target audiences, collaborating with designers and marketing teams, and adapting tone and style to fit diverse brand voices. I am proficient in SEO best practices, ensuring that all content is optimized for search engines while remaining engaging and persuasive. My portfolio includes successful campaigns for clients in technology, retail, and healthcare, demonstrating my versatility and commitment to delivering results. I am confident that my creativity, attention to detail, and passion for storytelling will make a valuable contribution to your team.
Weak cover letter
I am writing to apply for the Copywriter job. I have some experience writing and I think I would be a good fit. I have worked on some projects and know how to write for different platforms. I am interested in your company and hope to hear back from you soon.
Cover letter best practices
Tailor Each Cover Letter to being a Copywriter
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.