Content Writer cover letter example

What makes this cover letter great

This cover letter is a strong example because it clearly demonstrates the candidate’s relevant experience, technical skills, and passion for content writing. It highlights specific achievements, such as increasing web traffic and engagement, and references proficiency with industry-standard tools. The letter is tailored to the job, showing an understanding of both B2B and B2C content needs. It also balances hard skills (SEO, analytics) with soft skills (creativity, teamwork). The tone is enthusiastic and professional, making the candidate memorable.

Cover letter example for Content Writer

Strong cover letter

I am excited to apply for the Content Writer position, as I have a strong passion for crafting engaging and informative content across a variety of platforms. With over three years of professional writing experience, I have developed a keen ability to research, write, and edit articles, blog posts, website copy, and social media content tailored to diverse audiences. My background includes working with both B2B and B2C clients, where I consistently delivered high-quality content that increased web traffic and audience engagement.

I am proficient in SEO best practices, keyword research, and content optimization, ensuring that my writing not only informs and entertains but also ranks well in search engines. My experience with content management systems such as WordPress, as well as tools like Google Analytics and SEMrush, allows me to track content performance and make data-driven improvements. I am comfortable working independently or as part of a collaborative team, and I thrive in fast-paced environments where deadlines are critical.

In addition to my technical skills, I bring creativity, attention to detail, and a commitment to maintaining brand voice and consistency. I am eager to contribute my writing expertise and enthusiasm for storytelling to your team, helping to create compelling content that supports your organization’s goals.

Weak cover letter

I am applying for the Content Writer job because I like writing. I have written some articles and blog posts before. I know how to use WordPress and can do some SEO. I am a hard worker and can meet deadlines. I hope you will consider me for this position.

Cover letter best practices

Tailor Each Cover Letter to being a Content Writer

Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.

Use a Professional Format

Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.

Address the Right Person

Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.

Start with a Strong Opening

Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.

Highlight Relevant Achievements

Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.

Show You Understand the Company

Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.

Explain Career Transitions Briefly

If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.

Keep It Concise and Focused

Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.

Use a Confident, Professional Tone

Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.

Close with a Clear Call to Action

End with a confident statement of interest, and invite the employer to connect or schedule an interview.

Proofread Carefully

Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.