Business Development cover letter example

What makes this cover letter great

This cover letter is a great example because it is tailored to the Business Development role, clearly aligns the candidate’s skills and experience with the job requirements, and provides specific, quantifiable achievements. It demonstrates knowledge of industry tools and practices, highlights both strategic and interpersonal strengths, and shows enthusiasm for contributing to the company’s growth. The writing is concise, professional, and focused on value to the employer.

Cover letter example for Business Development

Strong cover letter

I am excited to apply for the Business Development position, as my background in sales strategy, client relationship management, and market analysis aligns well with the requirements of this role. With over five years of experience in business development across the technology and services sectors, I have a proven track record of identifying new market opportunities, building strategic partnerships, and driving revenue growth.

In my previous role at Innovate Solutions, I led a team responsible for expanding our client base by 30% within two years, focusing on both domestic and international markets. I developed and executed go-to-market strategies, negotiated high-value contracts, and collaborated closely with marketing and product teams to ensure alignment with client needs. My ability to analyze market trends and competitor activity enabled us to stay ahead of industry shifts and adapt our offerings accordingly.

I am skilled in CRM tools such as Salesforce and HubSpot, and I am comfortable presenting to C-level executives and stakeholders. My strong communication and negotiation skills have helped me foster long-term relationships with clients and partners, resulting in repeat business and increased customer satisfaction.

I am eager to bring my expertise in business development, strategic planning, and relationship management to your team, and I am confident that my proactive approach and results-driven mindset will contribute to your company’s continued growth and success.

Weak cover letter

I am applying for the Business Development job. I have some experience in sales and working with clients. I have used some CRM tools before and I am good at talking to people. I think I could help your company grow. Thank you for considering my application.

Cover letter best practices

Tailor Each Cover Letter to being a Business Development

Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.

Use a Professional Format

Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.

Address the Right Person

Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.

Start with a Strong Opening

Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.

Highlight Relevant Achievements

Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.

Show You Understand the Company

Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.

Explain Career Transitions Briefly

If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.

Keep It Concise and Focused

Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.

Use a Confident, Professional Tone

Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.

Close with a Clear Call to Action

End with a confident statement of interest, and invite the employer to connect or schedule an interview.

Proofread Carefully

Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.