What makes this cover letter great
This cover letter is a great example because it clearly aligns the candidate’s skills and experience with the job requirements, provides specific and quantifiable achievements, and demonstrates both technical proficiency and strategic thinking. The letter highlights relevant tools and methodologies, shows an understanding of cross-functional collaboration, and conveys enthusiasm for the role. It is concise, well-structured, and tailored to the position, making it compelling for a hiring manager.
Cover letter example for Brand Designer
Strong cover letter
I am excited to apply for the Brand Designer position, as my background in visual communication, brand strategy, and creative design aligns perfectly with your company's needs. With over five years of experience in branding and graphic design, I have developed a strong ability to translate business objectives into compelling visual identities that resonate with target audiences.
In my previous role at Creative Studio Co., I led the rebranding of a major client, overseeing the development of a new logo, color palette, typography, and brand guidelines. This project resulted in a 30% increase in brand recognition and significantly improved customer engagement. My expertise includes proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, and Sketch, as well as a solid understanding of UX/UI principles and digital asset creation.
I am skilled at collaborating with cross-functional teams, including marketing, product, and development, to ensure brand consistency across all touchpoints. My approach combines research-driven insights with creative exploration, allowing me to deliver innovative solutions that support business growth. I am passionate about staying current with design trends and am always eager to bring fresh ideas to the table.
I am confident that my creative vision, technical skills, and strategic mindset make me a strong fit for your team. I look forward to the opportunity to contribute to your brand's continued success.
Weak cover letter
Dear Hiring Manager,
I am writing to apply for the Brand Designer job. I have experience in graphic design and have used Adobe programs. I have worked on some branding projects before and enjoy working with teams. I think I would be a good fit for your company and hope to hear from you soon.
Sincerely,
Applicant
Cover letter best practices
Tailor Each Cover Letter to being a Brand Designer
Avoid generic letters. Customize your content to reflect the specific job description, company values, and how your experience aligns with their needs.
Use a Professional Format
Stick to a clean, business-like layout with consistent fonts, spacing, and margins. Match the formatting of your resume for a cohesive application package.
Address the Right Person
Whenever possible, address the letter to a specific individual (e.g., “Dear Ms. Johnson”). Use LinkedIn or the company website to find the hiring manager’s name.
Start with a Strong Opening
Capture attention in the first paragraph by stating the position, expressing genuine interest, and previewing the value you’ll bring to the role.
Highlight Relevant Achievements
Focus on 1–2 specific accomplishments that relate directly to the job. Use metrics, outcomes, or project details to demonstrate impact.
Show You Understand the Company
Demonstrate knowledge of the company’s mission, recent news, or culture. This shows you’ve done your homework and care about where you work.
Explain Career Transitions Briefly
If you’re changing industries, roles, or returning to work, provide context for your move and highlight transferable skills.
Keep It Concise and Focused
Limit your letter to one page and avoid repeating your resume. Aim for clarity and brevity—ideally 3–4 paragraphs.
Use a Confident, Professional Tone
Write assertively without arrogance. Avoid overused buzzwords unless supported by real examples.
Close with a Clear Call to Action
End with a confident statement of interest, and invite the employer to connect or schedule an interview.
Proofread Carefully
Typos and grammatical errors can ruin a strong letter. Review it multiple times, and consider reading it out loud or asking someone else to check it.